Case Study: Apollo Vredestein boosts international B2B sales and streamlines ordering with Dynamicweb

B2B eCommerce and self-service for supporting international dealers

Apollo Vredestein, a leading tire supplier for private, industrial, and agricultural markets, needed a new international e-commerce platform to replace an ERP-based ordering system. The goals were to support both Apollo and Vredestein branding, boost online sales, enable B2B self‑service (ordering, payments, shipping, VAT, up‑/cross‑sell), improve efficiency and user experience, and gain better insights — a challenge they addressed with Dynamicweb and partner Innovadis using the Dynamicweb All-in-One Business platform.

Dynamicweb implemented a responsive, 15-language B2B e-commerce solution integrated with AS/400 and SAP ERP/PIM, enabling dealers to place/track orders, view history and product data, generate quotes, and use powerful search and filters. Thanks to Dynamicweb’s real‑time pricing and automated order forwarding to back‑office systems, both Apollo Vredestein and its international dealers save significant time on order processing, increasing efficiency and supporting higher sales and revenue.

Apollo Vredestein