Case Study: Micul Fermier achieves B2B and B2C growth with DynamicWeb

B2B & B2C Solution integrated with Microsoft NAV

Micul Fermier, part of Golden Fish SRL in Romania, needed a flexible eCommerce platform that could support both B2B and B2C operations while integrating with Microsoft NAV, its ERP system. The company wanted to better manage dealer relationships, launch a direct-to-consumer channel, and gain clearer insight into the online market as it continued to grow. Dynamicweb, together with Commergent, was selected to meet these requirements.

Dynamicweb implemented a solution with full sync capabilities to Microsoft Dynamics NAV, enabling a B2B portal for dealers with real-time order management and a B2C online shop for direct customer engagement. The result was a successful launch that met both B2B and B2C expectations, improved proximity to customers, and provided valuable insights into customer needs and preferences.

Micul Fermier

Gabriel Constantin Păstrăv

Chief Executive Officer