Case Study: AURA Energi achieves a user-friendly, interest-free appliance webshop with Dynamicweb

AURA Energi - Customer Case Study

AURA Energi launched AURA Shoppen to sell appliances with the unique option to finance purchases interest-free over the customer’s electricity bill. To do this they needed a smart webshop (aurashoppen.dk) that matched AURA’s visual identity but rethought pricing, product presentation and the checkout flow to handle financing, cash purchases and non‑customer buyers. The project used the Dynamicweb platform to deliver the required e‑commerce capabilities.

On the Dynamicweb platform the vendor built AURA Shoppen’s product catalog, content structures and custom checkout features, including user‑friendly sliders in the basket to adjust financing duration and monthly payments and a checkout flow designed for necessary clearances and fraud prevention. Dynamicweb’s solution delivered a fully functioning webshop that preserves AURA’s visual identity, supports a large product range, improves usability and enables the interest‑free billing financing model while ensuring secure, compliant transactions.

AURA Energi

Lars Detlefsen

Digital Marketing Project Manager