Case Study: Eldorado A/S achieves unified, scalable ERP-integrated ecommerce and PIM with Dynamicweb All-in-One

An AX integrated Dynamicweb All-in-One solutions enables consistency and scalability

Eldorado A/S, a Danish family-owned distributor serving pet shops and the horseback riding segment (brands Eldorado and Catago), faced fragmented product master data and an outdated ecommerce setup that couldn’t scale or support distinct brand experiences. To futureproof operations and create a single source of truth tied to their ERP, they moved to Dynamicweb’s All‑in‑One Platform (Ecommerce, CMS, PIM, Digital Marketing) integrated with Dynamics AX.

Dynamicweb implemented a Dynamics AX–integrated solution that centralizes product master data, supports multiple brands and languages, and gives editors configurable templates to create distinct storefronts without partner help. As a result, Eldorado saved time and money by consolidating systems—backend users work in one platform, third‑party integrations and costs were reduced, and a unified customer database enabled automated campaigns and additional sales; self‑service B2B functionality also delivered significant operational savings and set the business up for future B2C expansion.

Eldorado A/S