Case Study: Alkmaar City Marketing boosts engagement with Dynamicweb

Alkmaar Prachtstad - Customer Case Study

Alkmaar City Marketing, the city marketing organization for Alkmaar, needed to revitalize its outdated website. Their challenge was to create a fresh portal that could manage content for both tourists and local residents, showcasing local companies and events, while being fully accessible on any device. They partnered with vendor Dynamicweb to address this.

Using the Dynamicweb platform, including its Personalization Module, a solution was implemented to build visitor profiles and deliver personalized content. A centralized database powered by Dynamicweb's Item Type structure allowed for flexible presentation of local points of interest. The results were significant: after launch, the vendor's solution helped drive a 21% increase in desktop users, a 34% increase in tablet usage, and a 180% surge in mobile visitors, alongside a 135% increase in page views and a 15% decrease in bounce rate.

Alkmaar Prachtstad