Case Study: BHG Singapore achieves seamless unified commerce and 17% basket growth with Dynamicweb

Adopting a customer-centric approach and eliminating channel silos by using a single commerce solution

BHG Singapore, a leading retail brand in Singapore, faced a five‑year transformation goal to become truly customer‑centric across online and offline touchpoints. To eliminate channel silos and gain unified customer insights, BHG chose Dynamicweb’s single unified commerce solution.

Dynamicweb enabled BHG to deploy Click and Collect, endless‑aisle ordering, Mobile Point‑of‑Sale, virtual try‑on and “lift‑and‑learn” features while consolidating legacy systems into an interconnected platform. As a result, BHG Singapore’s average basket size rose 17%, purchase conversion increased 3.5%, sales and orders tripled between 2020 and 2021, and membership via the e‑commerce platform grew 20%.

BHG Singapore

Jheeva Subramanian

Chief Financial Officer