Case Study: ABENA doubles online activities with Dynamicweb and Co3 Espresso

ABENA doubles online activities with new resource-saving solution

ABENA, the Danish family-owned production and trading company, needed a way to scale its growing online presence without doubling its marketing team. After working with Dynamicweb for years and launching more than 30 individual websites, the company faced a major increase in digital activity and needed a more efficient production model.

Dynamicweb, together with Co3’s Espresso solution, enabled ABENA to build multiple websites from a single master, reusing existing design and content across different contexts. This streamlined workflows, reduced manual work, and allowed ABENA to expect a doubling of online activities with 50+ new sites, all within the current marketing department and with minimal external support.

Abena