Case Study: Illums Bolighus achieves lightning-fast, scalable shopping-night performance with Dynamicweb

A supercharged B2C retailer with thousands of products and endless traffic capacity

Illums Bolighus, a Nordic B2C retailer with stores in Denmark, Norway, Sweden and Germany, struggled with site crashes and lost revenue during high‑traffic “shopping nights” when loyalty members rushed to buy one‑day deals. Their legacy Dynamicweb setup relied on a queue system that hindered conversions. To solve this, Dynamicweb (implemented by partner NORRIQ) and its Dynamicweb Ecommerce platform were used alongside Cloudflare caching.

Dynamicweb and NORRIQ delivered a highly scalable, cache‑driven solution that preloads pages and serves cached product content to handle traffic spikes without queues. As a result, Illums Bolighus now meets customer expectations during peak events, is faster than some of the largest Nordic e‑commerce solutions, and has simplified master‑data management so changes made once propagate across the site—protecting revenue and improving performance.

Illums Bolighus

Anton Danielsen

Ecommerce Manager