Case Study: 55° Nord gains full Microsoft Dynamics NAV integration and a high-performance B2B/B2C webshop with Dynamicweb

55° NORD Full integration with Microsoft Dynamics NAV

55° Nord, a Denmark-based outdoor retailer selling more than 5,000 SKUs to both B2C and B2B customers, needed a stable, future-proof webshop built on standard software and fully integrated with Microsoft Dynamics NAV to support split testing, frequent design/product changes and lower development costs. They selected Dynamicweb (with partner SmartPage) to provide a flexible platform with built-in user management, online marketing, analytics and A/B testing.

Dynamicweb implemented a Dynamicweb-based webshop fully integrated with Microsoft Dynamics NAV, delivering real-time web orders, customer-specific pricing and discounts, shop‑in‑shop, optimized search with typeahead, personalized email marketing, and purchase-flow and performance optimizations. The solution gave 55° Nord 24/7 access to its product range, ensured faster order processing and accurate pricing for customers, and improved product visibility and user experience for both private and professional buyers.

55° Nord