Case Study: Botex achieves a 30% increase in conversion rate with Dynamicweb

3 Webshops Integrated to the same Navision

Botex, Denmark’s largest voluntary curtain chain, needed to upgrade its digital setup after working with an outdated solution that limited marketing efforts across its websites. The company also faced slow website performance, periodic errors, and irregularities in the order flow, which hurt the customer experience and reduced conversions. Dynamicweb was brought in to support their B2C and B2B webshop and CMS/marketing needs.

Dynamicweb implemented a faster, upgraded eCommerce solution on its servers and integrated Botex’s third webshop into the same Dynamicweb environment as the others, all connected to the same Navision. This allowed Botex to manage all webshops from one interface and reuse content more easily, saving time and resources. The results included a 32%+ improvement in site speed, a 30%+ increase in conversion rate, and a solution upgraded by seven versions, with over 30 dealers gaining quicker access to marketing materials and other resources.

Botex