Case Study: andersen & nielsen achieves a more agile e-commerce platform with DynamicWeb

100-year-old trading company chooses DynamicWeb PIM and eCommerce

andersen & nielsen, a 100-year-old Danish trading company with more than 10,000 item numbers in professional tools, wanted to move away from a difficult-to-upgrade Umbraco-based solution and an underused PIM setup. The company needed a more agile platform that would reduce manual content work, improve product data enrichment, and support future digital growth.

Dynamicweb implemented a unified Commerce Suite with CMS and PIM, recommended and delivered with Twoday, to connect the website, PIM, and ERP in one platform. The result is a more intuitive and scalable e-commerce solution with centralized product data, easier content management, fewer manual workflows, and a future-ready setup that can add webshop functionality; Dynamicweb also made upgrades simpler and more sustainable going forward.

andersen & nielsen