Case Study: Mack Trucks achieves scalable B2B & B2C eCommerce, advanced pricing and LS Retail integration with Dynamics eShop Inc.

Mack Trucks - Customer Case Study

Mack Trucks, part of the Volvo Group and one of North America’s largest manufacturers of Class 8 trucks, needed a unified eCommerce solution to serve thousands of customers and dealers across the United States. They required both B2B and B2C storefronts integrated with their retail/ERP systems and the ability to handle a complex pricing structure with coupons and promotions. Dynamics eShop Inc. (eCommerce for Dynamics ERP) was engaged to address this challenge.

Dynamics eShop Inc. implemented integrated B2B and B2C webstore solutions with LS Retail integration, enabling centralized management of pricing, coupons and promotions and supporting thousands of dealers and customers nationwide. The solution streamlined online ordering and promotions management, gave Mack Trucks scalable, nationwide eCommerce capability, and measurably supported the company’s large dealer/customer base while handling complex pricing scenarios.

Mack Trucks