Case Study: Buehler achieves a unified real-time B2B/B2C storefront, shipping compliance and streamlined quoting with Dynamics eShop Inc.

Buehler - Customer Case Study

Buehler, a premier U.S. manufacturer of metallography equipment, needed a single storefront to serve both B2B and B2C customers while enforcing product display rules by login, complex shipping restrictions by country and ZIP code, and a custom quote workflow. Dynamics eShop Inc. was engaged to deliver a Real-time Integrated B2B and B2C solution to address these challenges.

Dynamics eShop Inc. implemented a unified storefront with login-based product visibility, country/ZIP shipping rules, a custom quoting process, filters and coupon capabilities, streamlining ordering and compliance. The solution improved order accuracy and customer self-service, reduced manual quote and shipping handling, and delivered a faster, more consistent buying experience for Buehler’s U.S. and Canadian customers.

Buehler