Case Study: Nine West achieves $5.7M in potential profit with DynamicAction

Yielding 15 times the ROI in first four months, DynamicAction’s technology uncovers $5.7M in potential profit for Nine West through nimbly integrating and connecting cross-organizational data

Nine West, the global footwear and accessories brand, was struggling with disconnected systems and siloed data across merchandising, marketing, operations, and finance. This made it difficult to create a single source of truth, spot performance issues quickly, and identify profitable opportunities across the business, even though the company had plenty of data.

DynamicAction’s cloud-based retail insight and decision analytics solution helped Nine West connect cross-organizational data and focus on the biggest opportunities. In the first four months, DynamicAction uncovered $5.7M in potential profit and delivered nearly 15x ROI, including a 34% lift in views for high-rated but underexposed products, a 108% conversion increase for one overstocked item, and a 73% reduction in stock cover for that item.

Nine West

Monica Schwartz

EVP E-commerce