Case Study: Leading International Retailer achieves a $3.28 million profitability uplift with DynamicAction

Leading Global Retailer uses DynamicAction to uncover a $3.28 million discrepancy– the difference between missing plan and making it

One of Leading International Retailer, an international omnichannel retailer across EMEA, was struggling to understand why its home furniture business kept missing plan despite strong eCommerce reporting. Using DynamicAction, the web trading manager needed a way to pinpoint the real cause of the disconnect between placed orders and realized revenue, especially in the indoor furniture category.

DynamicAction’s Order Waterfall analytics revealed that furniture customers were choosing longer ship-time options more often, creating a larger gap between Net Order Value and Placed Order Value than the overall business. The analysis showed the indoor furniture category’s Net Order Value was 15% higher than Placed Order Value versus 7.15% overall, and confirmed an annual £2.3 million ($3.28 million) discrepancy. Armed with this evidence, One of Leading International Retailer used DynamicAction to support targeted promotions and expedited shipping offers to improve payment collection timing and help make plan.