Case Study: Scottish Childminding Association boosts childminder recruitment with Dynam

Scottish Childminding Association gets 449 eligible inquiries with Dynam

The Scottish Childminding Association (SCMA) needed to recruit 225 new childminders within specific eligibility criteria across Scotland. They partnered with Dynam, a marketing agency with local expertise, to launch a multi-channel recruitment campaign to meet this challenge and utilize public sector funding.

Dynam implemented a campaign that used social media ads with a creative storybook theme and complementary local radio advertisements. They later expanded their efforts to urban areas using testimonials from current childminders. This approach generated 449 eligible inquiries, significantly exceeding the recruitment goal and successfully onboarding new childminders while improving SCMA's brand awareness.

Scottish Childminding Association (scma)