Case Study: Orkney grows web traffic and online sales with Dynam digital marketing campaigns

Orkney grows web traffic 135% with Dynam

Orkney.com, a publicly-funded website for the islands' tourism and local businesses managed by the Orkney Food & Drink team, faced a critical challenge when the Covid-19 pandemic wiped out all tourism trade. They contacted Dynam to help increase traffic to their directory of independent makers and inspire people to buy products directly from them.

Dynam implemented an omni-channel digital marketing campaign using paid-for Facebook and Instagram ads, email marketing via MailChimp, Google Search and Display ads, and influencer collaborations. The campaign resulted in a 135% growth in web traffic compared to the previous year, with nearly 30,000 sessions coming directly from their efforts. The true impact was demonstrated by makers reporting massive sales increases, including one who saw a 950% rise in online December sales.

Orkney