Case Study: Mowi Scotland creates an engaging visitor experience with Dynam

Mowi Scotland transforms Inchmore into a 4-zone visitor experience with Dynam

Mowi Scotland, a leading salmon producer, engaged the vendor Dynam to transform its Inchmore hatchery into an educational visitor center. Their challenge was to showcase their entire value chain and highlight career opportunities, environmental commitments, and community impact to a wide range of stakeholders, from politicians to school children.

Dynam developed a multi-zone experience for the center, splitting the Mowi story into four thematic areas. Their solution included an aesthetic transformation, interactive digital screens with films, bold graphics, and unique sensory displays. The resulting visitor experience allows people to learn about sustainable aquaculture at their own pace. A Mowi Scotland representative praised Dynam for creating engaging and educational content that resulted in a fantastic experience.

Mowi Scotland