Case Study: AudienceScience reduces infrastructure costs and DNS latency with Dyn Managed DNS

Saving Costs & Headaches By Ditching Hardware

AudienceScience, a large marketing technology company and audience aggregator, needed to move from a hardware-based DNS setup to a more efficient managed cloud service while cutting costs and reducing DNS query latency. The company also wanted to free up rack space and lower spending on hardware, power, cooling, and staffing. Dyn Managed DNS was the vendor solution used to address these challenges.

Dyn implemented a managed DNS cloud service with global IP anycast, 24/7 support, and advanced features including Dyn Traffic Management and Geolocation Load Balancing. The switch reduced infrastructure headaches, improved speed by removing internal global load balancing hardware, and provided a flexible, reliable platform for growth. AudienceScience also reported continued growth and praised Dyn for its affordability and intuitive interface, while feedback from the customer led Dyn to improve the product for all users.

AudienceScience

Brandon Mason

VP of Technology,AudienceScience