Case Study: Adcash reduces global latency with Dyn DNS

Reducing Latency Globally With Dyn DNS

Adcash, a fast-growing online advertising network based in Tallinn, Estonia, needed to reduce latency and avoid downtime as it scaled globally and handled millions of requests. After a prior DNS outage and concerns about slow ad delivery affecting page load times and revenue, the company looked to Dyn DNS for a more reliable, globally responsive solution.

Dyn implemented an anycast DNS network and instant DNS zone updates for Adcash, helping speed up request responses across regions. As a result, Adcash reported lower latency across its network and faster global ad loading, improving uptime and performance for publishers and advertisers alike.

Adcash

Arnaud Granal

Chief Technology Officer