Case Study: Daily Secret achieves near-perfect email deliverability with Dyn

Daily Secret & The Quest For The Holy Grail Of Perfect Deliverability

Daily Secret, a rapidly growing daily newsletter company, needed a more cost-effective and reliable email delivery solution as it expanded globally and began sending up to 10 million emails a month. Its challenge was maintaining strong deliverability across international markets while avoiding pricing models based on U.S. CPMs that no longer fit its mostly non-U.S. revenue base. Dyn, using its Email Delivery service, became a strong candidate alongside the company’s existing use of Dyn Managed DNS.

Dyn implemented an email delivery solution supported by a responsive technical and account team that worked closely with Daily Secret during the transition. The result was improved platform performance and steady progress toward near-perfect email deliverability, with Daily Secret reporting an increase from 99.7% to 99.8% deliverability. Dyn’s support and technology helped Daily Secret move closer to its goal of “perfect deliverability,” the company’s stated holy grail.

Daily Secret

Nikos Kakavoulis

CEO and Co-founder