Case Study: Maddie's Motor Sports saves time and money with DX1

Maddie's Motor Sports - Customer Case Study

Maddie's Motor Sports, a family-owned powersports dealership in Dansville, NY, needed a partner to help them improve profitability across every OEM and department and to better track and analyze their business. Owner Graham Marcus turned to DX1 and its integrated platform—including a DMS, lead manager, responsive website and online marketing tools—to consolidate operations and reduce manual work.

DX1 implemented a single platform with manufacturer data, Schedule Pricing, a responsive dashboard and lead assignment, which centralized about "90% of [their] tasks in one location," eliminated manual parts-number entry, and linked service history to customer accounts. As a result, Maddie's Motor Sports reports roughly 30 hours a week saved, average lead contact times of under an hour, clearer visibility into department and brand profitability, and smoother pricing and service workflows thanks to DX1.

Maddie's Motor Sports

Graham Marcus

Owner / General Manager