Case Study: Indian Motorcycle of Greensboro achieves doubled unit sales and major time savings with DX1

Indian Motorcycle of Greensboro - Customer Case Study

Indian Motorcycle of Greensboro opened on May 3, 2014 under owner Monty Hendrix with no prior industry experience, no customer database and only a single re-emerging brand. Hendrix partnered with Polaris Industries and the DX1 management platform to provide the marketing, inventory and CRM tools he needed to grow the new dealership.

Using DX1, the dealership uploads inventory once and syndicates it to its website, CycleTrader.com and other channels, manages Facebook and Twitter posts via the DX1 social platform, and tracks contacts in one system. The result: unit sales nearly doubled expectations for a mid-size market, personnel costs stayed controlled through operational efficiencies, and DX1 saves the team about 10 hours per week (≈40 hours/month, >500 hours/year) while improving marketing and customer engagement.

Indian Motorcycle of Greensboro

Monty Hendrix

Owner