Case Study: Hicklin Powersports achieves rapid sales growth and nightly business visibility with DX1

Hicklin Powersports - Customer Case Study

Hicklin Powersports, a multi‑brand powersports dealership in Grimes, IA, faced costly, time‑consuming reporting from legacy systems and providers that didn’t cater to the powersports industry. Owner Bart Hicklin switched to a cloud‑based management platform from DX1 to get timely, industry‑specific insights and replace manual processes that once required multiple accountants to produce the same daily metrics.

DX1 delivers a nightly 7:01 p.m. emailed "snapshot" with five essential metrics — daily unit totals, parts and service sales, combined totals and daily gross margin — giving Hicklin Powersports instant visibility to spot anomalies and track performance. By using DX1, the dealership reduced manual reporting, improved accountability, and supported dramatic growth in annual unit sales despite industry downturns, a change Hicklin calls “space‑age.”

Hicklin Powersports

Bart Hicklin

Owner