Case Study: Fred Cummings Motorsports achieves major cost savings and modernized operations with DX1 cloud DMS

Fred Cummings Motorsports - Customer Case Study

Fred Cummings Motorsports, a motorcycle and powersports dealer in Bakersfield, CA, was facing a recurring five-year server replacement cycle with their previous provider (CDK Global) that would have cost about $30K for new servers, licenses, and software. To modernize operations and avoid that expense, Fred Cummings Motorsports switched to DX1’s cloud-based, full-service dealership management system (DMS).

DX1 migrated the dealership to its cloud DMS and provided integrated website and online marketing tools, eliminating the need for costly server refreshes and delivering up-to-date technology for daily operations. As a result, DX1 helped Fred Cummings Motorsports avoid roughly $30K in hardware and licensing costs, saved the dealership thousands of dollars, and streamlined management and marketing capabilities.

Fred Cummings Motorsports

Darren McCollum

Parts Manager/IT Manager