Case Study: WeFinance achieves affordable, low-fee loan crowdfunding with Dwolla White Label

WeFinance Uses Dwolla to Power Affordable Loan Crowdfunding

WeFinance is a loan crowdfunding platform that helps borrowers secure affordable personal loans from their own communities instead of banks, addressing the high interest rates and poor user experience of traditional lenders. To support recurring repayments, automatic disbursements, and low fees for micro-loans, WeFinance turned to Dwolla and its Dwolla White Label API for bank transfers.

Dwolla’s White Label solution was integrated to provide instant bank verification, seamless in‑product bank linking, and API-driven management of monthly repayments so WeFinance could route funds back to individual lenders (from $25 to $2,500) without heavy transaction costs. The result was a smoother user experience and loans typically offered at 4–10% APR versus much higher bank rates, preserving returns for lenders while lowering borrower costs — powered by Dwolla. Note: WeFinance has since become defunct and this Dwolla integration is no longer active.

WeFinance

Eric Mayefsky

CEO and Lead Developer