Case Study: Good Buy Gear saves 55+ hours per month on seller payouts with Dwolla

This Marketplace Revamped the Payout Experience for Its Sellers and Gave Their Coo Two Days Back Each Week

Good Buy Gear, a national online marketplace for baby, toddler and kids’ gear, faced a growing payout problem: issuing physical checks to sellers had become a manual, time‑consuming process that consumed 60+ hours each month and tied up the COO for the last two days of every week. After sellers reported lost checks and long waits, Good Buy Gear selected Dwolla and its payment API/dashboard to modernize payouts.

By integrating Dwolla’s payment API in under eight weeks, Good Buy Gear enabled sellers to create accounts, attach bank accounts and request ACH payouts programmatically. The Dwolla integration automated accounting, eliminated check reissues, and saved the company more than 55 hours per month—giving the COO back two days a week—while enabling a 10% store‑credit incentive (Good Buy Bucks) to boost repeat business and support faster scaling.

Good Buy Gear

Jessica Crothers

Co-Founder and COO