Case Study: Popular Pays halves manual payout work and cuts processing costs 31% with Dwolla

Instagram Ad Platform Popular Pays Saves Time With Dwolla

Popular Pays, an Instagram ad platform that connects marketers with creators, faced slow, costly payout processes: its previous provider charged high per-transaction fees, took up to 10 business days to transfer funds, and required extensive manual accounting work. To automate payouts and support a white‑label, scalable RESTful solution, Popular Pays selected Dwolla and implemented the Dwolla Platform/Dwolla API (including receive-only functionality).

Dwolla completed a two-week integration with one developer, enabling programmatic bank‑account linking and one‑click payouts; as a result, Popular Pays cut manual payout tasks by 50%, reduced payout processing costs by 31% in the first month, and shortened transfer times from 10 business days to one–two business days. Using Dwolla, Popular Pays also reduced reconciliation errors and onboarded 43% of active creators within three weeks.

Popular Pays