Case Study: GOAT Marketplace achieves 80% fewer seller support tickets and faster ACH payouts with Dwolla

GOAT Marketplace Payouts with ACH API

GOAT, the leading mobile marketplace for rare sneakers, faced growing friction and cost in its seller payout flow: sellers were forced to register with multiple third-party e-wallets, payouts could take up to seven days, and GOAT even used credit cards to accelerate payouts, eroding margins. GOAT needed a quick, scalable, non-branded ACH solution that would complement its existing buy-side processor and selected Dwolla (using Dwolla’s ACH/API payment flow) to solve the problem.

By integrating Dwolla’s API in ten days and using Dwolla webhooks for real-time status notifications, GOAT automated ACH bank transfers while preserving end-to-end branding. The Dwolla implementation cut cash-out support tickets by 80%, reduced time to resolution by 50%, shortened sellers’ time to liquidity from up to seven days to about two days, and increased bank transfer payouts by 50%.

GOAT

Eddy Lu

Co-Founder