Case Study: Unomaly generates B2B pipeline with Dux-Soup

Unomaly gets better LinkedIn results in 5% of the time with Dux-Soup

Unomaly, a technology company that automates data analysis for enterprise systems, faced a lengthy sales cycle and an inefficient lead generation process. Their previous methods relied on manual research and outreach, which was time-consuming. Seeking a smarter approach, Sales Development representative Alfie Utting looked for a LinkedIn automation tool to help fill the sales pipeline more effectively, leading them to evaluate Dux-Soup.

By implementing Dux-Soup in combination with LinkedIn Sales Navigator, Unomaly automated its prospecting and outreach. The solution allowed for personalized connection messages at scale, targeting active LinkedIn users. Using Dux-Soup, Unomaly now generates the majority of its pipeline leads in just 5% of the time previously required. The tool has delivered a 20% success rate on connection requests and has helped advance a prospect worth an estimated £50,000, significantly accelerating sales growth.

Unomaly