Case Study: Unomaly achieves more B2B pipeline with Dux-Soup

Unomaly automates lead generation and boosts sales pipeline with Dux-Soup

Unomaly, a technology company that helps automate the analysis of enterprise data, was facing a lengthy sales cycle and relied on inefficient, manual methods for lead generation such as researching prospects and outbound calling. To build its sales pipeline more effectively, the company sought a smarter approach and turned to the vendor Dux-Soup for a LinkedIn automation solution.

By implementing Dux-Soup in combination with LinkedIn Sales Navigator, Unomaly automated its outreach and lead generation process. This allowed for highly targeted, personalized connection campaigns that freed up significant time for the sales team. The results were a 20% success rate on connection requests, a 10% conversion rate from connections to meetings, and the ability to achieve these results in just 5% of the time it took previously. Dux-Soup provided Unomaly with global reach and helped accelerate its entire sales cycle.

Unomaly

Alfie Utting

Sales Development