Case Study: PrEP West expands access to PrEP across WA with Dux Digital

PrEP West launches a multilingual WA campaign website in 4 weeks with Dux Digital

PrEP West, a new Western Australian initiative, needed to quickly build a campaign website on a budget to raise awareness of its PrEP access service for people without Medicare. Their challenges included reaching a statewide audience, translating complex healthcare information for diverse linguistic backgrounds, and simplifying their service for users. They partnered with the vendor Dux Digital to achieve this.

Dux Digital implemented a flexible website for PrEP West featuring a language switcher to provide critical information in multiple languages. This solution allowed the team to launch the site efficiently in just four weeks. The result was a significant expansion of their reach across Western Australia, enabling them to engage with a much larger and more diverse portion of the community, particularly non-English speakers who previously struggled to access healthcare resources.

PrEP West