Case Study: Diabetes WA achieves a fresh, modern brand with Dux Digital

Diabetes WA celebrates 60 years with Dux Digital’s refreshed brand

Diabetes WA, a not-for-profit organization supporting the diabetes community in Western Australia, faced the challenge of modernizing its brand to better reflect its identity as a powerful and trusted advocate. They engaged their long-standing partner, Dux Digital, along with Marketing Why, to develop a new long-term branding strategy and visual identity.

Dux Digital collaborated with the client to create a comprehensive new visual identity, including a new logo, color palette, font selection, and authentic local photography. This solution was delivered through a set of brand guidelines covering both online and offline assets. The results were a fresh, modern brand that resonated with the community and honored the organization's 60-year history, positioning it for the future. Dux Digital is proud to have delivered a successful project that was enthusiastically received by the Diabetes WA team and its stakeholders.

Diabetes WA