Case Study: Notino achieves 468 hours saved in Google Ads localisation with Duvo

Notino returns 468 hours/year with duvo.ai

Notino, a major online retailer, faced a significant challenge in managing its Google Ads campaigns across 27 different country markets. The process of localizing ad extensions, such as sitelinks and callouts, was entirely manual. A specialist spent around nine hours each week copy-pasting text, translating discount messaging, and manually validating character limits, with errors often only being caught at the final import stage. This repetitive task consumed valuable specialist time that could have been spent on strategic performance marketing.

By implementing duvo.ai's automation solution, Notino compressed the weekly localization cycle from approximately nine hours down to just ten minutes. The duvo.ai platform automated the entire workflow: it read campaign data, generated localized copy in each language, and automatically validated critical constraints like character limits and account IDs. This resulted in zero manual corrections over six production cycles, returning 468 hours of specialist capacity per year and allowing the team to focus on higher-impact work.

Notino