Case Study: Pecos Valley Production achieves 20% higher AOV with Dutchie Pay

Pecos Valley Production increases AOV by 20% with Dutchie Pay

Pecos Valley Production, a large cannabis operator in the U.S. Southwest with 17 locations, wanted a simpler, more unified way to run in-store and online payments as the business scaled. As a full-stack Dutchie customer, the team needed a streamlined system that could reduce training complexity, improve the customer experience, and keep POS, ecommerce, and payments aligned.

Dutchie implemented Dutchie Pay alongside its integrated POS and ecommerce platform, creating a single workflow for ID verification, ACH, and debit transactions. The results were strong: Pecos Valley Production saw 20% higher average order value on Dutchie Pay orders, 60% of Dutchie Pay customers returned within 30 days, and ecommerce customers using Dutchie Pay purchased 14% more frequently than non-users.

Pecos Valley Production

Devin Pruitt

Director of Ecommerce