Case Study: Yanmar Industrial Engines increases product visibility and leads with Dutch Synergy

Yanmar Industrial Engines boosts Google rankings and engagement with Dutch Synergy

Yanmar Industrial Engines faced the challenge of having virtually no online visibility for its YDG generators and YDP water pumps, despite clear market demand. Available content was overly technical and misaligned with marketing goals, all while operating under strict corporate brand guidelines. Dutch Synergy was engaged to address this using its FUSION service to develop SEO-driven landing pages.

Dutch Synergy created product marketing and SEO-driven landing pages with an intuitive flow and interactive elements, including a 360-degree product view. The solution provided a scalable foundation for visibility and conversion without a full website overhaul. The results included strong Google rankings for relevant terms, high visitor engagement, and a consistent generation of catalog downloads and completed contact forms, establishing a new online foothold for the products.

Yanmar Industrial Engines