Case Study: Electron ETG boosts organic visibility with Dutch Synergy

Electron ETG boosts organic traffic and leads with Dutch Synergy

Electron ETG, a specialist in industrial heat and process technology, faced a significant drop in online visibility and qualified enquiries after a post-merger website redesign left their new site virtually invisible on Google. The challenge for Dutch Synergy was to reposition the website with a focus on SEO, content structure, and usability to rebuild the new brand's recognition.

Dutch Synergy redefined the site's structure through audience research, rewrote technical content for clarity and credibility, and implemented a core SEO and conversion optimization strategy. This involved rebuilding the navigation, optimizing page architecture, and launching supporting Google Ads campaigns. As a result, Dutch Synergy successfully restored the site's Google indexing, leading to a clear increase in organic traffic and more qualified leads through higher-quality interactions and conversions, creating a durable foundation for Electron ETG's future online growth.

Electron ETG