Case Study: Clay achieves faster GTM team onboarding and scalable knowledge sharing with Dust

How Clay is powering 4x team growth with Dust

Clay, a B2B SaaS company and provider of a go-to-market data platform, faced the challenge of rapidly scaling its unique GTM Engineer (GTME) sales team. With plans to quadruple the team's size, their operations lead needed to solve for slow onboarding and inaccessible sales enablement materials without adding significant overhead or bottlenecks. This was critical to maintain their hyper-growth velocity.

Dust provided the solution by implementing a self-service AI knowledge agent directly within Clay's Slack environment. The Dust agent was integrated with their existing documentation and real-time Slack conversations, creating a single, always-updated source of truth. The results were a 100% adoption rate across the GTME team and time savings of 58 hours per month, which democratized information access and created a scalable framework for continued growth.

Clay

Caren Duane

Operations Team