Case Study: Thurgood Marshall Institute achieves greater policing transparency and accountability with Durable Digital

Thurgood Marshall Institute boosts engagement 96% with Durable Digital

The Thurgood Marshall Institute (TMI), the research and advocacy hub of the Legal Defense Fund, sought to expand and enhance its National Police Funding Database. Their initial site was difficult to manage and did not provide a complete, user-friendly picture of federal funding and military equipment received by police departments. TMI partnered with Durable Digital to reimagine this key digital offering and address these challenges.

Durable Digital rebuilt the site with a location-centric approach, creating shareable dashboards that aggregate data from multiple sources. The new solution, built on Umbauco, streamlined content management for TMI and significantly improved the user experience with features like predictive search. The results were substantial, with the bounce rate dropping 26%, average session duration increasing 96%, and pages per session increasing 87% in the first month after relaunch. Durable Digital helped TMI increase the number of police departments in the database by over 65%, creating a more powerful tool for advocacy.

Thurgood Marshall Institute (tmi)