Case Study: Infinity Christmas Trees improves tree traceability and durability with Dura-ID Solutions

Infinity Christmas Trees ensures traceability across 850,000 trees with Dura-ID Solutions

Infinity Christmas Trees, a leading UK wholesaler of British-grown Christmas trees, needed a durable and consistent labeling system for its network of farms. Their previous paper tags were not robust enough, often failing when exposed to the British weather, and lacked a unified traceability system. They turned to Dura-ID Solutions to find a better identification solution.

Dura-ID provided durable, colour-coded tree labels that could withstand months of outdoor exposure. The solution enabled full traceability back to individual fields and incorporated Plant Passport information. The result for Infinity Christmas Trees was a reliable, predictable supply of labels that improved operational efficiency and provided the durable, consistent identification they required across their entire network.

Infinity Christmas Trees