Case Study: David Austin Roses protects its breeding investment with Dura-ID Solutions

David Austin Roses choose Dura-ID as their preferred supplier for license tags

David Austin Roses, the renowned British rose breeder, needed a reliable way to label its roses worldwide while protecting its breeding investment. Dura-ID Solutions, a long-term partner to the business, provided licensing tags to meet this challenge.

Dura-ID Solutions was chosen as the preferred supplier of David Austin Roses’ licensing tags through 2021, supplying approximately 7.5 million tags over three years. The solution gave David Austin Roses a dependable global labeling system and helped safeguard its English Rose breeding investment for the future.

David Austin Roses