Case Study: National Foreign Trade Council modernizes its website and content management with Dupont Creative

National Foreign Trade Council preserves over 20 years of content with Dupont Creative

The National Foreign Trade Council (NFTC), a preeminent association for international tax and trade policy, faced challenges with an aging proprietary CMS that was difficult to maintain and offered poor search functionality. They needed to modernize their website while preserving over two decades of content without extensive manual migration. To address this, they engaged vendor Dupont Creative for a comprehensive solution involving web design, development, and content migration.

Dupont Creative executed a complete overhaul, migrating all existing content into WordPress using machine learning scraping for accuracy. They delivered a bright, modern design with intuitive navigation and implemented robust features including faceted search, a members-only login area, and drag-and-drop editing. The solution provided NFTC with an easy-to-manage platform that makes their extensive archives accessible and offers more value to members, successfully modernizing the organization's digital strategy.

National Foreign Trade Council