Case Study: Lumina Theatre achieves a whimsical multi-purpose ecommerce experience with Duo Studio

Lumina Theatre launches a multi-purpose e-commerce experience in Winter 2021 with Duo Studio

Lumina Theatre, a non-profit theater organization, needed to revamp its digital brand and e-commerce experience to better convey its unique story and optimize its online presence. They partnered with Duo Studio for a comprehensive website and digital identity project to address this challenge.

Duo Studio reimagined Lumina's online identity with a whimsical, rosy color palette and playful design elements, creating a cohesive brand experience. The vendor built a multi-purpose e-commerce website featuring an interactive timeline and a custom icon library, which seamlessly integrated ticket purchases, donations, and program registrations. This solution successfully captured the spirit of the organization, with the co-executive directors noting that the new design felt like a perfect reflection of their unique non-profit service.

Lumina Theatre