Case Study: Aha! achieves hassle-free enhanced end-user security with Duo Security

With Duo Security, cloud-based SaaS roadmapping tool Aha! found a convenient way for customers to enhance their end user security with no hassle

Aha!, a fast-growing cloud-based roadmapping and product management platform, faced the challenge of protecting customer accounts beyond passwords without disrupting the user experience. Security-conscious customers needed a layered, easy-to-use solution to prevent credential theft while maintaining simple access to the SaaS product.

Aha! integrated Cisco Secure | Duo’s two-factor authentication via Duo’s Web SDK, providing quick setup, user self-enrollment, and support for Duo Push and SMS passcodes (with a free option for small teams). The result was stronger account protection with minimal friction—an elegant, easily integrated security layer that preserved Aha!’s user experience and earned leadership endorsement.

Aha!

Brian de Haaff

CEO, Aha!