Case Study: Smokey Bones boosts loyalty and sells out edible Meat Menus with Dunn&Co.

Smokey Bones boosts loyalty program membership 17% with Dunn&Co.

Dunn&Co. partnered with the restaurant chain Smokey Bones to help rebrand it as a premier meat destination and vividly showcase its "Meat Is What We Do" tagline.

The solution was the creation of the world's first edible Meat Menu, with items laser-etched onto premium jerky, supported by a comprehensive 360-degree campaign. Dunn&Co.'s campaign generated significant PR coverage and led to the menus selling out quickly. The promotion also drove a 17% increase in Smokey Bones Loyalty Program memberships during the campaign period.

Smokey Bones