Case Study: Stubbs Parkin Taylor modernises its accountancy brand with Dune Design

Stubbs Parkin Taylor modernizes its brand after nearly 30 years with Dune Design

Stubbs Parkin Taylor, a chartered accountancy firm, sought to modernize its brand to reflect a shift towards a more contemporary, Xero-centric approach. Their traditional identity no longer represented their modern service provision. They engaged the vendor, Dune Design, to undertake a rebranding, renaming, and restructuring initiative.

Dune Design created a contemporary branding solution that balanced the firm's heritage with a forward-looking vision. The new identity, featuring a modern logo and a distinctive purple color palette, focused on the client journey. The vendor also produced a client-centric brochure using commissioned photography and developed an approachable, visually strong website. This comprehensive refresh successfully repositioned Stubbs Parkin as a modern and approachable firm, with the new assets forming the core of their updated marketing strategy.

Stubbs Parkin Taylor