Dundas
31 Case Studies
A Dundas Case Study
Profunda Analytics is an Ottawa startup founded by BI veterans Wayne Williams and Samantha Morris with a mission to make advanced business analytics as accessible to everyday users as they are to data analysts. Faced with the challenge of turning complex analytics—treatment efficacy, causal relationships, behavioral analytics and text mining—into an intuitive, self-service experience, the team focused on natural interfaces like voice control and VR to let people interact with data the way their minds work.
Using Dundas BI as a platform, Profunda built a voice-driven analytics system that lets users ask questions verbally or by typing and receive charts, tables, comparisons, simulations and predictions, including operational analytics with write-backs. The solution delivers actionable insights far faster (up to 10x), broadens self-service adoption, and embeds advanced analytics into routine business tasks.
Wayne Williams
CTO