Case Study: Viamedia achieves centralized, data-driven management of its distributed sales team with Dundas BI

How Viamedia Transformed Their Way of Managing a Distributed Sales Team

Viamedia, a leading independent local ad-management company operating across 70 markets in 35 states, faced growing challenges managing a widely dispersed sales force. Managers lacked timely, accurate visibility into market- and individual-level performance, making it difficult to standardize coaching, identify performance gaps, and measure progress against goals.

By implementing Dundas BI to consolidate disparate data sources, Viamedia created customizable, secure dashboards with interactive visualizations and a single version of the truth. The solution delivered real-time insights by market, segment and advertiser, enabled targeted coaching and weekly performance tracking, and improved adoption through white-labeling and in-app collaboration—resulting in centralized reporting, clearer revenue-to-budget visibility, and faster, data-driven decisions that boosted sales management effectiveness.

Viamedia

Randy Lykes

Chief Technology Officer