Case Study: Washington Trust Bank builds brand affinity and unforgettable engagement with Duft Watterson

Washington Trust Bank drives 40.5 million impressions with Duft Watterson

Washington Trust Bank, a banking and finance customer, partnered with the vendor Duft Watterson to build brand affinity and drive business lines through a new omnichannel campaign. Their challenge was to create a positive, more human, and memorable feeling about their brand with their audience.

Duft Watterson developed a creative strategy that featured baseball player Cal Raleigh as the bank's "Home Run Officer," giving him an authentic role rather than a standard endorsement. This solution, supported by content and social marketing, advertising, and media strategy, resulted in 40.5 million impressions and 172,000 engagements. The campaign successfully made the bank feel human and unforgettable, also driving 17,894 visitors to their website.

Washington Trust Bank