Case Study: Washington Trust Bank boosts awareness and engagement with Duft Watterson's 'Can't Jar' campaign

Washington Trust Bank boosts website visits 29% with Duft Watterson

Washington Trust Bank, a regional bank, wanted to raise awareness and drive conversations with a multi-channel campaign that did not look like typical bank advertising. The bank partnered with the vendor Duft Watterson for creative strategy, advertising, and media services to meet this challenge.

Duft Watterson developed the "Can't Jar" campaign, a metaphor for discarding naysayer attitudes. The solution included TV spots supported by digital, social, and print ads. This approach by Duft Watterson successfully increased new website visits by 29%, sessions by 29%, and direct advertising traffic by 26%. The campaign also generated significant social buzz and new account activity, leading the bank to distribute physical jars to employees and customers.

Washington Trust Bank